* To familiarize and educate people about the concepts of Direct Selling & Network Marketing/ MLM.
* To build a perceptual appreciation about MLM in the minds of people.
* To positively portray MLM & Direct Selling as a means of marketing/ selling & distribution rather than a "get rich overnight" scheme/ opportunity.
* To explore the employment potential of MLM by involving more & more people into Direct Selling as Independent Direct Sellers.
* Ensuring least failure of direct sellers by imparting proper training & development programs/ inputs.
* To lobby with industry associations like FICCI (Federation of Indian Chambers for Commerce & Industry) & CII (Confederation of Indian Industries) for better networking and industry support & recognition.
* To maintain a common code of ethics.
* To identify and stop fraudulent, fly-by-night firms endorsing MLM business as a "get rich opportunity" in India.
* To coordinate with the Government of India to come up with a comprehensive set of policies & rules for the Direct Selling industry in form of a Direct Selling Act.
* To encourage reputed & established business players in India to venture into MLM/ Direct Selling, portraying the same as a very viable & profitable futuristic business opportunity cum means of sales & distribution.
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